The visual effects (VFX) sector is an industry that creates computer-generated imagery (CGI) and other digital effects to enhance or create elements in film, television, video games, and other forms of media.

The VFX market is growing in Ireland and high tech special effects companies work closely with many international film studios. Their work has been recognised at the Emmys, BAFTAs and VES (Visual Effects Society) awards with the VFX special effects team winning an Oscar for “Avatar: The Way of Water”.

The VFX sector typically involves a range of specialised roles and skills, such as:

1. 3D modeling and animation: Creating digital 3D models of objects, characters, and environments, and animating them to create movement.
2. Texturing and shading: Applying textures and colors to the 3D models to give them a realistic appearance.
3. Compositing: Combining various visual elements, such as live-action footage and CGI, into a single image or scene.
4. Matte painting: Creating detailed painted backgrounds or environments that can be used in place of physical sets.
5. Motion capture: Using sensors to capture an actor's movements and convert them into digital data that can be used to animate CGI characters.
6. Rotoscoping: Tracing over live-action footage frame by frame to isolate and manipulate specific elements.
7. Tracking: Matching the movement of CGI elements to the movement of live-action footage to create a seamless integration.

The VFX sector is an important component of the film and entertainment industry, as it enables filmmakers to create complex and realistic visual effects that would be impossible or impractical to achieve through traditional methods. It is also a rapidly evolving field, as new technologies and techniques are developed to create increasingly realistic and immersive digital environments.