Advertising is an integral component of marketing. Marketing aims to build a brand, whilst the objective of advertising is to drive sales, thus increasing awareness and loyalty to the brand.

A marketing strategy is a detailed plan to develop a company’s market position and product or service offering.  

The public image of a business, organisation, semi-state body or private company can have a profound effect on their reputation, and as a result, their success.

Ireland is at the forefront of agri-tech and research, leveraging its rich agricultural heritage to drive innovation in farming practices.

This area focuses on conservation, sustainability, and eco-friendly practices in land use, helping balance agriculture, forestry, and environmental protection.

Forestry and woodland management in Ireland are pivotal for environmental sustainability, economic development, and biodiversity conservation.

Design is a plan or a blueprint for a visual work or product, but can also include a full concept of how something will function and what purpose it will serve. Career areas include fashion, automobile manufacturing or video games to name but a few.

Structural Engineering combines buildings, design and engineering. It is an exciting and challenging career specialism within Civil Engineering, both of which play an essential role in the construction sector.